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SEO Glossary Key Terms Explained

SEO Glossary Key Terms Explained
Like most things connected with the web, SEO uses a lot of terms and abbreviations. I've tried to avoid as much jargon as possible in this book but below are the most common terms you should be familiar with.

404 error
When a user or search engine tries to access a deleted page, your site will display a 404 error page. Along with the visible page, the server sends a response code called 404 that tells search engines the page should be deleted from their index.

Anchor / link text
The words of an HTML link that form the linked text.

AuthorRank
Similar to PageRank (see below), ranks content by the same author based on the popularity and authority of their previous published content.

Authority site
A site that has a number of links to it from well-established and important sites in the same niche, leading to a high trust factor and ultimately better search rankings.

Backlink
A link back to your site from another site that can be followed by search engines. A link in a blog post, a social network profile or on a forum are all examples of backlinks.

Black hat / white hat
Black hat SEO uses tricks to try and game search engines into giving high rankings by using loopholes and spamming tactics. White hat SEO uses the type of strategies covered in this book which follow Google's SEO guidelines.

CTR / Click-Through Rate
The percentage of people who click on a particular link, banner ad or other clickable element on a web page.

Crawling
When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Also called spidering.

External link
Any link that leads from one website to a different one.

GoogleBot
The name of the automatic crawler that indexes sites for inclusion in Google. If you have access to statistics reports that use server log files, rather than Google Analytics, you may see visits listed as coming from GoogleBot.

Impressions
Often used in Google Analytics and Google Search Console reports, impressions means the number of times something has been seen. If a report says your site has 50,000 impression a month in Google search, it means your site appeared with search results 50,000 times that month.

Indexing
Once a search engine has crawled your site and has started to list it in search results, it's said to have indexed it.

Internal link
Any link that leads to another page on the same website.

Keywords
Any word or phrase used to search.

Keyword density
How many times a keyword appears in content, expressed as a percentage.

Keyword stuffing
The act of including many more mentions of a keyword than is natural in a page or post, in the hope of ranking better for that term. Typical spamming technique, not recommended.

Landing page
In SEO terms, the first page a visitor arrives at when visiting your site from search engine results.

Linkbaiting
Publishing a controversial opinion, usually aimed at a popular blogger, company or celebrity, with the aim of generating a stink and a lot of links from outraged supporters.

Meta tags
HTML Tags that are placed within <head> part of a web page to give information about the page. For SEO purposes, there are three meta tags: title, description and keywords. The title tag is always used by search engines, the description is used sometimes. The keyword tag is no longer used by search engines and should be avoided.

PageRank
One of the many algorithms used by Google in search results. PageRank counts the number and quality of links to a page to give an estimate of how important the website is.

Traffic
Another word for visitors. Having a lot of traffic means having a lot of visitors.

SERPS
Short for Search Engine Results Pages, the pages that appear when you search for something.

robots.txtThe robots.txt file is a text file that tells search engines not to index certain files and folders on your server.

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SEO Glossary Key Terms Explained Reviewed by MURLI on April 04, 2018 Rating: 5
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