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Powering Your Blog

Roll up your sleeves, because this is where the work (and fun) begins: creating your blog! And you’ll soon be on your way to blogging up a storm full of amazing ideas.

In this article post we’ll dive into how to make your blog come to life - to look, feel, and function however you want it to.

You’ll see how easy it is to set up a blog through the available blog platforms, learn what kinds of things to post, how to post, and how to come up with a consistent posting schedule to start building reader loyalty.
Powering Your Blog Steps To Boosting Your Business With Your Blog
Once you’ve figured out these steps, you’ll wonder why you didn’t start a blog sooner!

Choosing A Blogging Platform
Unless you have a background in Web design, it’s unlikely that you’ll program your blog from scratch.

Thankfully, there are a slew of online blogging platforms (also called blog software) that give you the tools to set up a blog.

Many of these sites offer easy-to-use templates and a WYSIWYG (“What You See Is What You Get”) back-end interface that make delving into the world of blogging much easier and less intimidating. 

These platforms are available to the public either for free or for a low monthly fee.

To further spare your wallet, many blog platforms offer preset themes, or predesigned templates, that you can choose for instant blog design. Following are some of the most popular blog platforms.

1. TypePad
If you don’t have a lot of time or desire to figure out coding, TypePad provides an easy-to-use platform with a variety of options for creating custom layouts to add images and text.

These options are based on how customized you’d like your blog to be, with prices ranging from $9 to $15 per month.

If you prefer one-on-one guidance, you can get answers to your questions within twenty-four hours simply by opening up a support ticket through the help center.

2.  Blogger
Blogger tends to be the go-to platform for newbie bloggers because all of its components are free, which makes the investment easier to handle when you don’t know exactly where your blog will go.

Many people use its predesigned templates as a way to dip their toes into the blogging waters.

If you want to customize your site beyond these templates, you’ll need a bit of HTML knowledge in order to modify them.

3. Squarespace
Ranging from $12 to $32 a month, Squarespace is also very user-friendly if technical skills aren’t your strong suit.

A lot of graphic designers and bloggers like its easy-to-use interface because it allows them to design parts of the site themselves, such as headers and buttons, without having to figure out the coding.

While most blog platforms have their own statistics trackers, Squarespace’s tracker offers more built-in options than others, and is helpful for watching the growth of your blog and seeing where your readers are coming from.

4. Tumblr
Tumblr makes it easy for its members to immediately find out about your new blog through its existing community and ability to “follow,” or “like,” other blogs and to “reblog” other blogs’ posts within the Tumblr platform.

Signing up for Tumblr is free, and there are a host of free templates within its “Theme Garden” to choose from.

Or for something a bit fancier, you can upgrade to a premium template ranging from $9 to $36, or hire a programmer to create a custom theme for you.

5. WordPress
If you’re looking for the flexibility to create any kind of blog you want, from the very basic to the highly customized, WordPress serves both purposes.

The software is free, with costs depending on the host you choose and the various plug-ins and themes you download to make your site unique.

WordPress allows you to build a completely customized site if you know HTML or CSS and offers a host of plug-ins to help with things like SEO (search engine optimization).

It’s also a good fit for your budding editorial team, as it allows multiple users to log in as administrators or editors.
Both WordPress and Tumblr offer additional design themes created by freelance programmers and designers, who sell these themes directly to bloggers to use within the two platforms.

It’s worth it to check out the various themes and templates to figure out what features would be best for your site as well as what costs may be involved - some themes are free, but many come with a price tag of up to $35, depending on the look, functionality, and design.
Also, don’t be afraid to ask what blogging platform or themes a fellow blogger uses.

If you like the way someone’s site looks, he or she might be able to recommend a certain template, blogging platform, or programmer. 

Whatever platform you choose, make sure that it provides all the features you need, both practically and aesthetically.

And remember, if you change your mind in the future, most blogging software offers ways to import your posts from your current blog.

The process may not be totally seamless and may require some image resizing and category retagging, but it is possible if you find that you prefer another platform.

Domain NAMES
Once you’ve chosen a blog platform, it will automatically create a URL for you.

However, your site does not need to have the platform’s name attached to it.

If you don’t like the way that looks, you can purchase an alternate URL of your very own. Called “domain mapping,” the new domain will simply point to your blog and serve as an alternate address.

To do this, first buy the domain name you want from a Web hosting site like BlueHost[RECOMMENDED]. For a low cost of $3 a per year, the domain name, if available, is yours for the keeping.

A subdomain is an offshoot of a main site that houses other content (such as your online shop or your portfolio).

The benefit of domain mapping is that it’s more than just domain forwarding - your URL and all permalinks will contain the address of your new domain, rather than the blog host’s domain that you were originally given.

If the domain name you want doesn’t seem to be available, that may be a sign that the name is already being used by someone else, in which case you’ll want to consider another name so as not to overlap with another blog or business.

Good luck!
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Co-Founder, Edoup
Powering Your Blog Reviewed by MURLI on October 30, 2018 Rating: 5

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